Lecture

Entrepreneurial Marketing: New Ventures

Description

This lecture covers the importance and challenges of marketing for startups, focusing on the liabilities of newness and smallness, limited resources, and the uncertainties of new markets and products. It also discusses the fundamentals, strategic decisions, and implementation aspects of launching new ventures.

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Official source

https://mediaspace.epfl.ch/media/0_69cytoyr

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Economics

Macroeconomics: Competition

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