Entrepreneurial Marketing: New Ventures

Launching New Ventures: Intro to Entrepreneurial Marketing

Explores entrepreneurial marketing for technology-driven startups, focusing on challenges, strategic decisions, and sustainable competitive advantage.

Entrepreneurial Marketing: Fundamentals and Implementation

Discusses the challenges of newness and smallness for startups in marketing.

Opportunity Evaluation: Criteria and Prototyping

Explores evaluating market opportunities, criteria, prototyping, and testing strategies for product development.

Innovation and Appropriation

Delves into innovation, imitability, complementary assets, and value capture in the innovation process.

Innovative Presentation Pointer

Delves into creating an innovative presentation pointer with advanced features to streamline file navigation and sharing, addressing user pain points and exploring marketing strategies.