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Lecture
Entrepreneurial Marketing: New Ventures
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Related lectures (32)
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Launching New Ventures: Intro to Entrepreneurial Marketing
Explores entrepreneurial marketing for technology-driven startups, focusing on challenges, strategic decisions, and sustainable competitive advantage.
Entrepreneurial Marketing: Fundamentals and Implementation
Discusses the challenges of newness and smallness for startups in marketing.
Opportunity Evaluation: Criteria and Prototyping
Explores evaluating market opportunities, criteria, prototyping, and testing strategies for product development.
Innovation and Appropriation
Delves into innovation, imitability, complementary assets, and value capture in the innovation process.
Innovative Presentation Pointer
Delves into creating an innovative presentation pointer with advanced features to streamline file navigation and sharing, addressing user pain points and exploring marketing strategies.
Compound Functions: Development and Analysis
Covers the development and analysis of compound functions and the importance of analyzing the larger term in power series.
EPFL EMBA Information Session
Presents the EPFL EMBA Information Session, focusing on innovation management and technological advancements.
Market Regulation: External Benefits and Subsidies
Examines market regulation, focusing on external benefits and the effects of subsidies on equilibrium price and quantity.
Crowdsourcing & Crowdfunding
Delves into crowdsourcing and crowdfunding, showcasing examples like the Netflix Prize and the Facebook Translation Project.
Surgebox Development and Standards in Medical Devices
Explores the development process of a medical product and the significance of meeting industry standards and market demands.
