Lecture

Market Opportunity Set: Generating Options

Description

This lecture focuses on generating a Market Opportunity Set by identifying possible customer segments and zooming in and out to analyze sub-segments and broader user sets. It emphasizes the importance of selecting options at the right level of abstraction for a consistent set.

In MOOC

Instructor

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Official source

https://mediaspace.epfl.ch/media/0_6nq71u3b

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