Lecture

Market Opportunity Navigator: Implications and Benefits

Description

This lecture introduces the Market Opportunity Navigator, a tool for innovators and entrepreneurs to identify which markets to play in. The lecture covers the steps of the Navigator, the Agile Focus Strategy, strategizing under uncertainty, and the importance of re-thinking strategies over time. It emphasizes the significance of using the Navigator in conjunction with other key methods and business tools to enhance the learning process.

In MOOC

Instructor

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Official source

https://mediaspace.epfl.ch/media/0_eciu0ojx

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