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Lecture
Launching New Ventures
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Related lectures (32)
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Launching New Ventures: Market Entry and Market Penetration
Covers market entry factors, timing, technology adoption, and growth strategies like growth hacking.
Market Entry Strategies
Explores market entry strategies, challenges, technology adoption, and growth hacking.
Strategic Marketing: Understanding Customer Needs and Value Proposition
Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.
Crafting an Opportunity Exploitation Roadmap and Testing Your Market
Covers the opportunity exploitation roadmap and testing markets for technology-driven startups.
Carbon Removal Technologies: Climeworks Innovations
Explores Climeworks' innovative carbon removal technologies and their impact on combating global warming through direct air capture.
Identifying & Evaluating Business Opportunities
Covers crafting an opportunity exploitation roadmap, testing the market, and key market testing steps.
Identifying & Evaluating Business Opportunities
Explores identifying and evaluating business opportunities for technology-driven startups, including market evaluation and firm growth options.
Healthy and Sustainable Kitchen Solutions
Introduces a business pitch for healthy and sustainable meals through a cooking assistant app, emphasizing reducing food waste and sustainable construction elements.
Understanding Customers and Competition: Key Steps and Analysis
Emphasizes the key steps in understanding customers and competition for new ventures.
Developing Your Marketing Strategy
Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.
