Entrepreneurship: Strategy for Startups

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Related lectures (32)

Page 2 of 4

Customer Marketing Strategies

Explores consumer buying process, loyalty, segmentation, targeting, and positioning in marketing, with examples from the U.S. premium wine market.

Strategic Marketing: Understanding Customer Needs and Value Proposition

Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.

Entrepreneurial Marketing: Customer Needs & Competition

Explores understanding customer needs, customer value, and analyzing competition for entrepreneurial success.

Entrepreneurial Marketing: Strategy & Segmentation

Explores marketing strategy for startups, emphasizing customer understanding and competitive advantage.

Crafting an Opportunity Exploitation Roadmap and Testing Your Market

Covers the opportunity exploitation roadmap and testing markets for technology-driven startups.

Identifying & Evaluating Business Opportunities

Covers crafting an opportunity exploitation roadmap, testing the market, and key market testing steps.

Entrepreneurial Marketing: Launching New Ventures

Explores entrepreneurial marketing essentials, from segmentation to growth hacking strategies.

Insolight: Journey of an Entrepreneur

Explores the entrepreneurial journey of Insolight's CEO, from innovative solutions to scaling challenges in the renewable energy sector.

Entrepreneurship: Fundamentals

Covers the fundamentals of entrepreneurship, including mindset, macroeconomics, self-employment vs. high-tech ventures, and origins of technology-driven startups.

Launching New Ventures - Look Before You Leap: Market Opportunity Evaluation

Covers the evaluation of market opportunities for startups and firm growth options.