Business Model Innovation

This lecture delves into the evolution of business models, starting with the story of Chester Carlson and the invention of the Xerox copier. It explores how companies like Xerox, Apple, and Ryanair adapted their business models to stay competitive, emphasizing the importance of customer value and adaptation. The instructor discusses the significance of user experience, the impact of technology on business models, and the need for innovation and change management in sustaining business success.