Market Opportunity Navigator: Applying Strategies

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Related lectures (32)

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Entrepreneurial Marketing: Strategy & Segmentation

Explores marketing strategy for startups, emphasizing customer understanding and competitive advantage.

Industry Evolution and Strategic Change

Explores industry evolution, differentiation, and competitive advantage, discussing the impact on firm performance and challenges of change.

Base of the Pyramid: Technologies, Innovations and Emerging Markets

Explores innovation strategies, product design, global strategies, and challenges at the base of the pyramid in emerging markets.

Mass Customization: mi Adidas

Delves into mass customization through the mi Adidas case study, covering definitions, market fragmentation, product logic, issues, and future strategies.

Value Proposition & Business Model

Explores creating value propositions and business models for various ventures, emphasizing market evaluation and revenue generation.

Corporate Strategy: Introduction

Introduces corporate strategy, covering its origins, evolution, key concepts, and importance in firm performance.

Agile Focus Strategy: Smart Portfolio

Discusses the Agile Focus Strategy, emphasizing the importance of balancing focus and flexibility in market opportunities.

Launching New Ventures: In a Nutshell

Covers the fundamentals of launching new ventures, focusing on strategic decisions and implementation.

Industry Analysis: Framework and Forces

Explores industry analysis, competitive forces, and environmental factors influencing strategic decisions in business.

Launching New Ventures: Intro to Entrepreneurial Marketing

Explores entrepreneurial marketing for technology-driven startups, focusing on challenges, strategic decisions, and sustainable competitive advantage.