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Lecture
Market Opportunity Navigator: Applying Strategies
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Related lectures (32)
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Market Opportunity Navigator: Evaluate Market Opportunities
Explores the Market Opportunity Navigator tool to evaluate market opportunities and strategies for shaping and improving them.
Market Opportunity Navigator: Practical Information
Introduces a tool for innovators to identify markets and addresses common questions.
Market Opportunity Navigator: Implications and Benefits
Introduces the Market Opportunity Navigator, a tool for innovators and entrepreneurs to evaluate which markets to play in.
Developing Your Marketing Strategy
Covers core elements of marketing strategy, emphasizing unique competitive advantage.
Launching New Ventures: Intro to Raising and Managing Money
Covers the process of identifying and evaluating business opportunities, developing marketing strategies, navigating the funding universe, seed funding, expansion funding, crowdfunding, and cash management.
Strategic Decisions for Smart City Managers
Summarizes strategic issues for Smart City managers regarding data, services, and infrastructure layers.
Market Opportunity Navigator: Evaluation
Introduces the Market Opportunity Navigator tool for evaluating market opportunities and addresses common questions on market evaluation parameters.
Market Opportunity Evaluation
Introduces a tool to evaluate and prioritize market opportunities for innovators and entrepreneurs.
Market Opportunity Navigator
Presents the Market Opportunity Navigator tool for innovators and entrepreneurs to find valuable markets for their innovations.
Basics of strategy & value proposition
Covers new venture strategy, competitive advantage, and value proposition in business.
