Introduction to Entrepreneurship: Launching New Ventures

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Strategic Marketing: Understanding Customer Needs and Value Proposition

Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.

Tactical Marketing: Execution

Delves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.

Developing Your Marketing Strategy

Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.

Entrepreneurship: Launching New Ventures

Covers entrepreneurship, from identifying opportunities to profiting from innovation, emphasizing the mindset and practical aspects of starting ventures.

Understanding Customers and Competition: Key Steps and Analysis

Emphasizes the key steps in understanding customers and competition for new ventures.

Entrepreneurial Marketing

Explores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.

Entrepreneurial Marketing: Strategy & Segmentation

Explores marketing strategy for startups, emphasizing customer understanding and competitive advantage.

Using Slideshare: VentureMOOC Introduction

Covers the use of Slideshare for creating and sharing presentations.

Entrepreneurship: Basics

Covers the basics of entrepreneurship, including mindset, events, processes, identifying opportunities, marketing, and raising money.

Strategic Marketing and Technology Commercialization

Covers strategic marketing, technology commercialization, market forces, trends, segmentation, channels, niche markets, and research processes.