Customer Marketing Strategies

Related lectures (32)

Page 3 of 4

Emphasizes understanding customer needs, values, and competitor analysis for entrepreneurial success.

Explores Climeworks' innovative carbon removal technologies and their impact on combating global warming through direct air capture.

Explores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.

Presents a self-shaving app with adjustable blades and various designs, covering the Business Model Canvas, value propositions, and market trends.

Delves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.

Explores creating value propositions and business models for various ventures, emphasizing market evaluation and revenue generation.

Covers the evaluation of market opportunities for startups and firm growth options.

Covers the fundamentals of competitive strategy, differentiation, and cost leadership, with real-world examples and class exercises.

Covers strategic marketing, technology commercialization, market forces, trends, segmentation, channels, niche markets, and research processes.

Covers the fundamentals of launching new ventures, focusing on strategic decisions and implementation.