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Lecture
Customer Marketing Strategies
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Related lectures (32)
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Developing Your Marketing Strategy
Covers core elements of marketing strategy, emphasizing unique competitive advantage.
Healthy and Sustainable Kitchen Solutions
Introduces a business pitch for healthy and sustainable meals through a cooking assistant app, emphasizing reducing food waste and sustainable construction elements.
Ergonomics: Presentations
Explores the significance of ergonomics in presentations, emphasizing Logitech's ergonomic products for gaming and office use.
Strategic Analysis of Air Transport Industry
Offers a strategic analysis of the air transport industry, examining key companies and providing insights for future success.
Entrepreneurial Marketing: Launching New Ventures
Explores entrepreneurial marketing essentials, from segmentation to growth hacking strategies.
Crafting an Opportunity Exploitation Roadmap and Testing Your Market
Covers the opportunity exploitation roadmap and testing markets for technology-driven startups.
Market Opportunity Navigator: Identifying Valuable Market Opportunities
Explores the Market Opportunity Navigator tool for identifying valuable market opportunities in various industries.
Identifying & Evaluating Business Opportunities
Covers crafting an opportunity exploitation roadmap, testing the market, and key market testing steps.
Entrepreneurial Marketing: Value Proposition
Emphasizes the importance of a strong value proposition in entrepreneurial marketing.
Customer-Oriented Organizations
Explores customer-oriented organizations, satisfaction, loyalty, and value in marketing.
