Value Proposition: Development

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Creating a Value Proposition

Delves into creating a value proposition, exploring types and examples.

Market Research & Plant-Based Meat Revolution

Explores market research insights and the innovative journey of a plant-based meat company.

Innovation Challenges

By the instructor, Yves Karcher, covers innovation challenges, collaboration between marketing and engineering, and customer intelligence.

Customer-Oriented Organizations

Explores customer-oriented organizations, satisfaction, loyalty, and value in marketing.

Tactical Marketing: Execution

Delves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.

Developing Your Marketing Strategy

Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.

Understanding Customers and Competition: Key Steps and Analysis

Emphasizes the key steps in understanding customers and competition for new ventures.

Value Proposition: Creation, Delivery, Capture

Explores the creation, delivery, and capture of value for customers through the concept of value proposition.

Value Proposition in Emerging Markets

Delves into value proposition in emerging markets, emphasizing customer needs, differentiation, and key elements of a good value proposition.

AI/ML in Enterprises

Explores how AI/ML is shaping the future workplace, focusing on enterprise systems and processes, and discusses the current state of AI/ML adoption in enterprises.