Market Opportunity Navigator: Evaluate Market Opportunities

Related lectures (32)

Page 1 of 4

Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.

Introduces a tool to evaluate and prioritize market opportunities for innovators and entrepreneurs.

Explores the Market Opportunity Navigator tool for identifying valuable market opportunities in various industries.

Introduces a tool for innovators to identify markets and addresses common questions.

Introduces the Market Opportunity Navigator tool for evaluating market opportunities and addresses common questions on market evaluation parameters.

Showcases student projects on health monitoring, including a unique parasol and a smart sock for health insights.

Explores consumer buying process, loyalty, segmentation, targeting, and positioning in marketing, with examples from the U.S. premium wine market.

Covers the basics of entrepreneurship for technology-driven startups.

Explores how to identify valuable market opportunities for technologies using the Market Opportunity Navigator.

Explores innovation strategies, product design, global strategies, and challenges at the base of the pyramid in emerging markets.