Lecture

Market Opportunity Navigator: Agile Focus Strategy

Description

This lecture covers the implications and benefits of the Market Opportunity Navigator, focusing on the Agile Focus Strategy for innovators and entrepreneurs. It discusses the importance of branding, messaging, and marketing communications in choosing markets to play in, as well as the impact on resources, capabilities, identity, culture, and fundraising efforts. The Agile Focus Strategy is highlighted as a tool for managing firms with foresight and agility, ensuring they are heading in the right direction.

In MOOC

Instructor

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Official source

https://mediaspace.epfl.ch/media/0_flsvck64

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Ontological neighbourhood

Business

Marketing: Product promotion

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