Agile Focus Strategy | EPFL Graph Search

Market Opportunity Navigator: Agile Focus Strategy

Explores the Market Opportunity Navigator and Agile Focus Strategy for innovators, emphasizing branding, messaging, and market choices.

Strategic Marketing and Technology Commercialization

Covers market understanding, strategic choices, branding, new products, effective communication, pricing strategies, and successful marketing plan implementation.

Strategic Marketing and Technology Commercialization

Covers main marketing chapters, Kottler's Five Product Levels, Product Life Cycles, and Marketing Strategies.

Implications of Agile Focus Strategy

Explores the implications of the Agile Focus Strategy on venture development and market selection.

Entrepreneurial Marketing

Explores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.