Explores marketing essentials for startups, focusing on customer understanding, segmentation, pricing, and unique selling propositions.
Explores the regulation of therapeutic products, covering legal requirements, product classification, market access, and advertising rules.
Explores the distinction between novel and innovative concepts, emphasizing the importance of understanding human behavior in the innovation process.
Covers the basics of entrepreneurship, including mindset, events, processes, identifying opportunities, marketing, and raising money.
