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Related lectures (31)

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Launching New Ventures: Intro to Entrepreneurial Marketing

Explores entrepreneurial marketing for technology-driven startups, focusing on challenges, strategic decisions, and sustainable competitive advantage.

Designing Solutions: Prototyping and User Experience

Covers the principles of prototyping and user experience design, emphasizing iterative processes and user feedback in creating effective solutions.

Audit UX & Voix du Marché: Benchmark UX

Explores the theoretical aspects of UX audit, expert evaluation, and benchmarking, emphasizing the importance of detecting design issues impacting usability and user experience.

Introduction to HCI and Interaction Design

Covers the basics of HCI, emphasizing usability, playfulness, and the importance of professional training in design.

Prototyping Interactive Software

Explores the significance of prototyping interactive software and user-centered design principles for iterative development.

Consumer Psychology and Pricing

Explores consumer psychology in pricing, value-based pricing, and distribution channels.

Strategic Marketing and Technology Commercialization

Covers strategic marketing, technology commercialization, market forces, trends, segmentation, channels, niche markets, and research processes.

Carbon Removal Technologies: Climeworks Innovations

Explores Climeworks' innovative carbon removal technologies and their impact on combating global warming through direct air capture.

Final Pitches: Innovative Ventures & Feedback Solutions

Presents final pitches of innovative ventures and a feedback solution for live lectures, focusing on market strategies and customer needs.

Marketing Mix: Strategies & Examples

Explores the marketing mix, pricing strategies, promotion techniques, and guerrilla marketing examples for launching new ventures.