Entrepreneurial MarketingExplores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.
Tactical Marketing: ExecutionDelves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.
Crowdfunding: Marketing PerspectiveExplores crowdfunding as a financial tool and marketing channel for ventures, emphasizing the importance of planning, team engagement, and strategic messaging.
Marketing Strategy EssentialsExplores marketing essentials for startups, focusing on customer understanding, segmentation, pricing, and unique selling propositions.