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Lecture
Market Opportunity Navigator: Evaluate Market Opportunities
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Related lectures (32)
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Technological Achievements and Innovatization
Explores technological achievements, innovations, and the shift towards an innovation culture in sectors like the space industry.
Value Proposition & Business Model
Explores creating value propositions and business models for various ventures, emphasizing market evaluation and revenue generation.
Launching New Ventures: Linking Technologies & Markets
Covers identifying business opportunities, analyzing markets, and the 'killer application'.
Market Opportunity Set: How to Generate
Explores the importance of selecting the right market opportunities for success and long-term impact in entrepreneurship.
Launching New Ventures: Technology and Market Linkage
Discusses linking technology with market applications and identifying the 'killer application' in launching new ventures.
Market Opportunity Evaluation
Covers evaluating market opportunities using a scoring system and worksheet.
Business Opportunity Evaluation
Focuses on evaluating business opportunities, turning assumptions into testable hypotheses, and using the Market Opportunity Navigator tool with real-life examples.
Market Opportunity Set: Generating Options
Emphasizes the importance of selecting options at the right level of abstraction for a consistent Market Opportunity Set.
Introduction to Entrepreneurship: Launching New Ventures
Covers the essence of entrepreneurship, identifying opportunities, marketing, funding, and innovation.
Market Opportunity Navigator: Practical Information
Introduces a tool for innovators to identify markets to play in.
