Business Goals and Motivations

This lecture discusses the importance of aligning business and IT goals, focusing on stakeholder motivations and goal achievement. It covers key concepts such as sustainable sales growth, stakeholder motivations, and the impact of goals on organizational success. Through examples from various stakeholders like sales managers, garage owners, and clients, the lecture explores the complexities of goal setting and motivation in a business context. It also delves into Goal-Oriented Requirements Engineering, highlighting the significance of setting clear objectives and linking them to organizational success. Additionally, the lecture touches on different methodologies and frameworks like COBIT, ArchiMate, and TOGAF, emphasizing the role of goals and requirements in driving business outcomes.