Launching New Ventures - Look Before You Leap: Market Opportunity Evaluation
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Explores a startup's strategy to promote sustainability through reusing and reselling construction materials, focusing on market positioning, sales tactics, and community engagement.
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Covers the essentials of a Go to Market (GTM) strategy and emphasizes understanding target buyers, product positioning, and effective sales strategies.
Covers the core elements of new venture creation and provides insights into launching new ventures, evaluating market opportunities, and testing potential target markets.
Focuses on evaluating business opportunities, turning assumptions into testable hypotheses, and using the Market Opportunity Navigator tool with real-life examples.
