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Lecture
Launching New Ventures - Look Before You Leap: Market Opportunity Evaluation
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Related lectures (32)
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Market Analysis & Opportunity Identification
Covers market analysis, customer behaviors, competition assessment, solar power industry insights, and a case study on BluSmart.
Opportunity Identification: Key Drivers
Explores the key drivers of opportunity identification for launching new ventures, emphasizing alertness, prior knowledge, and cognitive flexibility.
Understanding Customers & Competition
Emphasizes understanding customer needs, values, and competitor analysis for entrepreneurial success.
Entrepreneurial Marketing: Strategy & Segmentation
Explores marketing strategy for startups, emphasizing customer understanding and competitive advantage.
Market Opportunity Set: Generating Strategies
Introduces the Market Opportunity Navigator tool for identifying and evaluating potential market opportunities in innovation and entrepreneurship.
Market Opportunity Evaluation
Introduces the Market Opportunity Navigator tool for evaluating market opportunities and emphasizes the importance of learning, understanding challenges, and scoring options.
Entrepreneurial Marketing: Customer Needs & Competition
Explores understanding customer needs, customer value, and analyzing competition for entrepreneurial success.
Market Opportunity Navigator: Evaluate Market Opportunities
Explores the Market Opportunity Navigator tool to evaluate market opportunities and strategies for shaping and improving them.
Market Research & Plant-Based Meat Revolution
Explores market research insights and the innovative journey of a plant-based meat company.
Developing a business plan
Covers the essential elements of developing a business plan, emphasizing market analysis and financial projections.
