Entrepreneurial Marketing: Fundamentals and New Markets

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Related lectures (32)

Page 2 of 4

Launching New Ventures: Intro to Entrepreneurial Marketing

Discusses entrepreneurial marketing, launching new ventures, understanding customer behavior, market entry timing, and technology adoption.

Identifying Business Opportunities

Covers the identification and evaluation of business opportunities, entrepreneurial marketing, and navigating the funding universe.

Strategic Marketing and Technology Commercialization

Covers market understanding, strategic choices, branding, new products, effective communication, pricing strategies, and successful marketing plan implementation.

Marketing Plan: Strategy, Implementation, and Ethics

Covers the marketing plan, implementation, and ethics, using the Ford Pinto case as an example.

Launching New Ventures: Guerilla Marketing & the Marketing Mix

Explores the marketing mix and guerilla marketing strategies for technology-driven startups.

Final Pitches: Innovative Ventures & Feedback Solutions

Presents final pitches of innovative ventures and a feedback solution for live lectures, focusing on market strategies and customer needs.

Marketing & market entry strategy: Part I

Covers foundational marketing concepts, customer understanding, segmentation, and positioning strategies for new ventures.

Strategic Marketing & Technology Commercialization

Covers expectations, organization, teamwork, decision-making, brand identity, and case study tips.

Marketing & Sales Strategy: Fundamentals and Implementation

Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.

Using Slideshare: VentureMOOC Introduction

Covers the use of Slideshare for creating and sharing presentations.