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Lecture
New Venture Creation: Core Elements
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Related lectures (32)
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Launching New Ventures - Look Before You Leap: Market Opportunity Evaluation
Covers the evaluation of market opportunities for startups and firm growth options.
Identifying Valuable Market Opportunities
Explores how to identify valuable market opportunities for technologies using the Market Opportunity Navigator.
Market Opportunity Navigator: Evaluation
Introduces the Market Opportunity Navigator tool for evaluating market opportunities and addresses common questions on market evaluation parameters.
Strategic Marketing: Understanding Customer Needs and Value Proposition
Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.
Smart Solutions for Health Monitoring
Showcases student projects on health monitoring, including a unique parasol and a smart sock for health insights.
Go to Market Strategy
Covers the essentials of a Go to Market (GTM) strategy and emphasizes understanding target buyers, product positioning, and effective sales strategies.
Assistive Device for Visually Impaired: EyeCane Innovation
Showcases the development of the EyeCane, an innovative device for visually impaired individuals.
Market Opportunity Evaluation
Covers evaluating market opportunities using a scoring system and worksheet.
Agrivoltaics: Combining Agriculture and Solar Energy
Discusses agrivoltaics, a system combining agriculture and solar energy without tradeoffs, optimizing crop growth and generating electricity.
Introduction to Entrepreneurship
Explores the origins of entrepreneurship, emphasizing innovation, risk-taking, and opportunity identification in new venture creation.
