Explores the significance of ergonomics in presentations, emphasizing Logitech's ergonomic products for gaming and office use.
Explores consumer buying process, loyalty, segmentation, targeting, and positioning in marketing, with examples from the U.S. premium wine market.
Delves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.
Covers the essentials of a Go to Market (GTM) strategy and emphasizes understanding target buyers, product positioning, and effective sales strategies.
Delves into market entry strategy essentials, using examples and exercises to teach students how to position themselves effectively in the market.
