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Lecture
Understanding Customers & Competition
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Related lectures (32)
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Customer Marketing Strategies
Explores consumer buying process, loyalty, segmentation, targeting, and positioning in marketing, with examples from the U.S. premium wine market.
Launching New Ventures: Intro to Entrepreneurial Marketing
Discusses entrepreneurial marketing, launching new ventures, understanding customer behavior, market entry timing, and technology adoption.
Pitch II: Teams 8-14
Covers the presentation of business models, strategies, and marketing plans by teams 8 to 14, emphasizing the importance of feedback and innovative ideas like solar outfits with built-in charging capabilities.
Basics of Strategy & Value Proposition
Explores the basics of strategy, market positioning, and the value proposition, emphasizing the importance of a compelling value proposition.
Business Plan: Funding and Market Analysis
Covers the final pitch of a business plan, investments, funding, and market analysis.
Strategic Marketing and Technology Commercialization
Covers strategic marketing, technology commercialization, market forces, trends, segmentation, channels, niche markets, and research processes.
Marketing & market entry strategy: Part I
Covers foundational marketing concepts, customer understanding, segmentation, and positioning strategies for new ventures.
Sustainable Solar Backpacks: Design, Market Strategy, and Business Model
Covers the design and market strategy of sustainable solar backpacks and affordable housing solutions.
Crafting an Opportunity Exploitation Roadmap and Testing Your Market
Covers the opportunity exploitation roadmap and testing markets for technology-driven startups.
Marketing & Market Entry Strategy
Covers marketing concepts like competitive advantage, pricing approaches, and viral marketing.
