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Ergonomics: Presentations
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Related lectures (32)
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Marketing Strategy Essentials
Explores marketing essentials for startups, focusing on customer understanding, segmentation, pricing, and unique selling propositions.
Strategic Marketing and Market Dynamics
Covers strategic marketing concepts, market dynamics, growth strategies, and business-to-business marketing.
Customer Marketing Strategies
Explores consumer buying process, loyalty, segmentation, targeting, and positioning in marketing, with examples from the U.S. premium wine market.
Final Pitches: Innovative Ventures & Feedback Solutions
Presents final pitches of innovative ventures and a feedback solution for live lectures, focusing on market strategies and customer needs.
Strategic Marketing & Technology Commercialization
Covers expectations, organization, teamwork, decision-making, brand identity, and case study tips.
Understanding Customers & Competition
Emphasizes understanding customer needs, values, and competitor analysis for entrepreneurial success.
Launching New Ventures: In a Nutshell
Covers the fundamentals of launching new ventures, focusing on strategic decisions and implementation.
Pitch II: Teams 8-14
Covers the presentation of business models, strategies, and marketing plans by teams 8 to 14, emphasizing the importance of feedback and innovative ideas like solar outfits with built-in charging capabilities.
Marketing & market entry strategy: Part I
Covers foundational marketing concepts, customer understanding, segmentation, and positioning strategies for new ventures.
Strategic Marketing and Technology Commercialization
Covers main marketing chapters, Kottler's Five Product Levels, Product Life Cycles, and Marketing Strategies.
