Lecture

Strategic Marketing and Market Dynamics

In course

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Description

This lecture covers the main concepts of strategic marketing, including understanding markets, making strategic choices, brand importance, new product development, and market conquering strategies. It also delves into market dynamics, Ansoff's growth strategies, business-to-business marketing, and organizational buying behavior.

Official source

https://mediaspace.epfl.ch/media/0_pwofq6or

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Ontological neighbourhood

Business

Marketing: Product promotion

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