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Lecture
Market Opportunity Navigator: Identifying Valuable Market Opportunities
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Related lectures (32)
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Entrepreneurship: Strategy for Startups
Covers the basics of entrepreneurship for technology-driven startups.
Developing Your Marketing Strategy
Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.
Competitive Strategy
Covers the fundamentals of competitive strategy, differentiation, and cost leadership, with real-world examples and class exercises.
Market Opportunity Navigator: Evaluate Market Opportunities
Explores the Market Opportunity Navigator tool to evaluate market opportunities and strategies for shaping and improving them.
Value Proposition & Business Model
Explores creating value propositions and business models for various ventures, emphasizing market evaluation and revenue generation.
Business Opportunity Evaluation
Focuses on evaluating business opportunities, turning assumptions into testable hypotheses, and using the Market Opportunity Navigator tool with real-life examples.
Understanding Customers and Competition: Key Steps and Analysis
Emphasizes the key steps in understanding customers and competition for new ventures.
Crafting an Opportunity Exploitation Roadmap and Testing Your Market
Covers the opportunity exploitation roadmap and testing markets for technology-driven startups.
Carbon Removal Technologies: Climeworks Innovations
Explores Climeworks' innovative carbon removal technologies and their impact on combating global warming through direct air capture.
Market Opportunity Evaluation
Introduces a tool to evaluate and prioritize market opportunities for innovators and entrepreneurs.
