Agile Focus Strategy

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Related lectures (32)

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Market Opportunity Navigator: Agile Focus Strategy

Explores the Market Opportunity Navigator and Agile Focus Strategy for innovators, emphasizing branding, messaging, and market choices.

Strategic Marketing and Technology Commercialization

Covers market understanding, strategic choices, branding, new products, effective communication, pricing strategies, and successful marketing plan implementation.

Strategic Marketing and Technology Commercialization

Covers main marketing chapters, Kottler's Five Product Levels, Product Life Cycles, and Marketing Strategies.

Implications of Agile Focus Strategy

Explores the implications of the Agile Focus Strategy on venture development and market selection.

Entrepreneurial Marketing

Explores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.

Crowdfunding: Marketing Perspective

Explores crowdfunding as a financial tool and marketing channel for ventures, emphasizing the importance of planning, team engagement, and strategic messaging.

Marketing Communication: Strategies and Challenges

Explores effective communication strategies, marketing communication mix, international communication, and cultural advertising considerations.

Strategic Marketing & Technology Commercialization

Covers expectations, organization, teamwork, decision-making, brand identity, and case study tips.

Strategic Marketing and Technology Commercialization

Covers strategic marketing concepts, real-life case studies, and group projects.

Strategic Marketing and Technology Commercialization

Covers strategic marketing, technology commercialization, market forces, trends, segmentation, channels, niche markets, and research processes.