Internet Advertising Giants: Google & Facebook

This lecture delves into the immense scale of internet advertising, focusing on the dominance of Google and Facebook. It explores the revenue, market capitalization, and user statistics of these tech giants, shedding light on their business models and impact on society. The lecture also covers topics such as ad auctions, two-sided markets, ad targeting strategies, and the value of user data. Additionally, it discusses the ethical implications of targeted advertising, data brokers, and the importance of user privacy. Through historical examples and contemporary case studies, the lecture provides a comprehensive overview of the digital advertising landscape.