Lecture

Market Opportunity Navigator: Evaluate Market Opportunities

Description

This lecture introduces the Market Opportunity Navigator, a tool for innovators and entrepreneurs to evaluate and map market opportunities. It covers how to assess the attractiveness of different markets, place options on the Attractiveness Map, and make informed decisions on which markets to pursue. The lecture also discusses the evaluation criteria for market opportunities, such as potential, challenge, and overall attractiveness, using practical examples and worksheets.

In MOOC

Instructor

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Official source

https://mediaspace.epfl.ch/media/0_u0s5gj6x

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