Market Opportunity Navigator: Evaluate Market Opportunities

This lecture introduces the Market Opportunity Navigator, a tool designed for innovators and entrepreneurs to evaluate and compare market opportunities. The Attractiveness Map is explained as a visual tool to assess the value creation potential and challenges of different market options, aiding in making informed decisions. The process involves rating each opportunity based on its potential and challenges, then situating them on the map. Worksheet 2 is provided to guide through this evaluation process, focusing on aspects like market volume, economic viability, and implementation obstacles. Key takeaways emphasize the importance of asking critical questions, validating assumptions, and facilitating team discussions.