Valuation of Impacts and ResourcesExplores translating preferences into money, using WTP and WTA, revealed and stated preferences, and methods like travel cost and hedonic price.
Introduction to EntrepreneurshipExplores the origins of entrepreneurship, emphasizing innovation, risk-taking, and opportunity identification in new venture creation.
Customer Marketing StrategiesExplores consumer buying process, loyalty, segmentation, targeting, and positioning in marketing, with examples from the U.S. premium wine market.
