Understanding Corporate Strategy

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Related lectures (32)

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Corporate Strategy: Vertical Integration & Diversification

Explores corporate strategy, vertical integration, diversification, and strategic decision-making using the BCG matrix.

Developing Your Marketing Strategy

Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.

Basics of strategy & value proposition

Covers new venture strategy, competitive advantage, and value proposition in business.

Vertical Integration: Strategy and Trends

Delves into vertical integration in corporate strategy, covering the value chain, innovation, and recent diversification trends.

Launching New Ventures: Intro to Entrepreneurial Marketing

Explores entrepreneurial marketing for technology-driven startups, focusing on challenges, strategic decisions, and sustainable competitive advantage.

Customization Strategy: mi Adidas

Delves into mi Adidas' customization strategy, sales projections, and investment requirements, exploring the challenges faced and strategic decisions made.

Applied Corporate & Industry Analysis

Covers SWOT analysis, mentorship benefits, and practical steps for industry analysis.

African Urban Planning

Explores the challenges of urban planning in African cities amidst rapid urbanization.

Market Entry Strategy: Workshop

Delves into market entry strategy essentials, using examples and exercises to teach students how to position themselves effectively in the market.

Strategic Decisions for Smart City Managers

Summarizes strategic issues for Smart City managers regarding data, services, and infrastructure layers.