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Lecture
Market Opportunity Set: Generating Strategies
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Related lectures (32)
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Go to Market Strategy: Cereal Partners Worldwide
Explores the go-to-market strategy of Cereal Partners Worldwide, covering competitive advantages, sustainability commitments, and regenerative agriculture.
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Delves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.
Carbon Removal Technologies: Climeworks Innovations
Explores Climeworks' innovative carbon removal technologies and their impact on combating global warming through direct air capture.
Market Opportunity Navigator: Applying Strategies
Explores the Market Opportunity Navigator for identifying and evaluating market opportunities in innovation and entrepreneurship.
Self-Shaving App: Design and Business Model Canvas
Presents a self-shaving app with adjustable blades and various designs, covering the Business Model Canvas, value propositions, and market trends.
Final Pitches: Innovative Ventures & Feedback Solutions
Presents final pitches of innovative ventures and a feedback solution for live lectures, focusing on market strategies and customer needs.
Launching New Ventures: What's Your Value Proposition?
Explores the creation of a compelling value proposition in entrepreneurship to attract customers and build loyalty.
The Sustainable Business Model Canvas: The Customer
Explores customer segments, value proposition, and the triple bottom line.
Customer-Oriented Organizations
Explores customer-oriented organizations, satisfaction, loyalty, and value in marketing.
Industry Evolution and Strategic Change
Explores industry evolution, differentiation, and competitive advantage, discussing the impact on firm performance and challenges of change.
