Publications by Arash Golnam | EPFL Graph Search

Coopetition and Ecosystems: Case of Amazon.com

Alain Wegmann, Arash Golnam, Gorica Tapandjieva Sekulovska

Business and innovation ecosystems involve complex interdependencies among various actors. The concept of ecosystem is useful for analyzing strategies in which competitors are also considered as complementary partners. To make this explicit, we use SEAM – ...

Routledge2018

Designing Value-Oriented Service Systems by Value Map

Alain Wegmann, Arash Golnam, Vijay Viswanathan

In this paper, we introduce a problem structuring method (PSM) called “Value Map”. Value Map is an extension to the Supplier Adopter Relationship Diagram in the Systemic Enterprise Architecture Method (SEAM). Value Map assists in understanding, analysis an ...

Springer International Publishing2014

Value Map - An Innovative Tool for Business Model Innovation

Alain Wegmann, Arash Golnam, Aarthi Gopal

In this paper, we present a modeling framework called “Value Map”. Value Map assists in conceptualization, representation and analysis of value creation and capture processes with the objective of innovating a firm’s business model. We illustrate the appli ...

ISPIM2014

Coopetition within and between value networks – a typology and a modelling framework

Alain Wegmann, Arash Golnam

This study develops a typology of coopetition in value networks, wherein a distinction is made based on two factors. Firstly, whether coopetition takes place inside a particular value network (i.e., intra-value network coopetition) or between value network ...

2014

Coopetition-based business models: The case of Amazon.com

Alain Wegmann, Arash Golnam

Coopetition (collaboration between competing firms) is a phenomenon that has recently captured a great deal of attention due to its increasing relevance to business practice. However, current research on coopetition is still short on explaining how the pot ...

2014

Requirements modeling in SEAM: The example of a car crash management system

Gil Regev, Alain Wegmann, Arash Golnam, Gorica Tapandjieva Sekulovska, Anshuman Bahadur Saxena, Biljana Bajic-Bizumic, George Popescu, Maedeh Yassaee

This paper presents how business and IT requirements are captured with the Systemic Enterprise Architecture Methodology (SEAM). The method is applied to the Car Crash Management System (CMS) - Software Product Line (SPL) case study. The existing business s ...

IEEE2013

A Philosophical Foundation for Business and IT Alignment in Enterprise Architecture with the Example of SEAM

Gil Regev, Alain Wegmann, Arash Golnam, Gorica Tapandjieva Sekulovska, Anshuman Bahadur Saxena, Biljana Bajic-Bizumic, George Popescu

Business-IT alignment is complicated because of the need to align multiple business and IT points of view. A philosophical foundation can help generate methods that bring together these disparate viewpoints in a common model that all stakeholders can agree ...

SCITEPRESS - Science and Technology Publications2013

Value Map: A Diagnostic Framework to Improve Value Creation and Capture in Service Systems

Alain Wegmann, Arash Golnam

In this paper, we introduce a problem structuring method (PSM) called “Value Map”. Value Map is an extension to the Supplier Adopter Relationship Diagram in the Systemic Enterprise Architecture Method (SEAM). Value Map assists in understanding, analysis an ...

SCITEPRESS - Science and Technology Publications2013

The Integration of an RE Method and AHP: A Pilot Study in a Large Swiss Bank

Gil Regev, Alain Wegmann, Arash Golnam, Sofia Kyriakopoulou

This paper reports on a pilot study of the integration between the Systemic Enterprise Architecture Method (SEAM) and the Analytic Hierarchy Process (AHP) in a requirements engineering project. The objective of the project, conducted in one of the major ba ...

IEEE2013

Aligning Value and Implementation in Service Design: A Systemic Approach

Gil Regev, Alain Wegmann, Arash Golnam, Philippe Laprade, Julien Ramboz

The promise of service design is to enable a service supplier to prosper by delivering continuous value to customers. This prosperity is of strategic value to the service supplier. There is value in a service for both the service supplier and its service c ...

2012

Arash Golnam

Coopetition and Ecosystems: Case of Amazon.com

Designing Value-Oriented Service Systems by Value Map

Value Map - An Innovative Tool for Business Model Innovation

Coopetition within and between value networks – a typology and a modelling framework

Coopetition-based business models: The case of Amazon.com

Requirements modeling in SEAM: The example of a car crash management system

A Philosophical Foundation for Business and IT Alignment in Enterprise Architecture with the Example of SEAM

Value Map: A Diagnostic Framework to Improve Value Creation and Capture in Service Systems

The Integration of an RE Method and AHP: A Pilot Study in a Large Swiss Bank

Aligning Value and Implementation in Service Design: A Systemic Approach

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Value Map - An Innovative Tool for Business Model Innovation

Designing Value-Oriented Service Systems by Value Map

Coopetition and Ecosystems: Case of Amazon.com

Coopetition within and between value networks – a typology and a modelling framework

Value Map: A Diagnostic Framework to Improve Value Creation and Capture in Service Systems

Coopetition-based business models: The case of Amazon.com

Requirements modeling in SEAM: The example of a car crash management system

The Integration of an RE Method and AHP: A Pilot Study in a Large Swiss Bank

A Philosophical Foundation for Business and IT Alignment in Enterprise Architecture with the Example of SEAM

Aligning Value and Implementation in Service Design: A Systemic Approach