Target marketA target market, also known as serviceable obtainable market (SOM), is a group of customers within a business's serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service. The target market typically consists of consumers who exhibit similar characteristics (such as age, location, income or lifestyle) and are considered most likely to buy a business's market offerings or are likely to be the most profitable segments for the business to service by OCHOM Once the target market(s) have been identified, the business will normally tailor the marketing mix (4 Ps) with the needs and expectations of the target in mind.
Target audienceA target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to said intended audience. In marketing and advertising, it is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message. Businesses that have a wide target market will focus on a specific target audience for certain messages to send, such as The Body Shops Mother's Day advertisements, which were aimed at the children and spouses of women, rather than the whole market which would have included the women themselves.
Gestalt psychologyGestalt psychology, gestaltism, or configurationism is a school of psychology that emerged in the early twentieth century in Austria and Germany as a theory of perception that was a rejection of basic principles of Wilhelm Wundt's and Edward Titchener's elementalist and structuralist psychology. As used in Gestalt psychology, the German word Gestalt (gəˈʃtaelt,-'Stɑːlt,-ˈʃtɔːlt,-ˈstɑːlt,-ˈstɔːlt ɡəˈʃtalt; meaning "form") is interpreted as "pattern" or "configuration".
Gestalt therapyGestalt therapy is a form of psychotherapy that emphasizes personal responsibility and focuses on the individual's experience in the present moment, the therapist–client relationship, the environmental and social contexts of a person's life, and the self-regulating adjustments people make as a result of their overall situation. It was developed by Fritz Perls, Laura Perls and Paul Goodman in the 1940s and 1950s, and was first described in the 1951 book Gestalt Therapy.
Skew linesIn three-dimensional geometry, skew lines are two lines that do not intersect and are not parallel. A simple example of a pair of skew lines is the pair of lines through opposite edges of a regular tetrahedron. Two lines that both lie in the same plane must either cross each other or be parallel, so skew lines can exist only in three or more dimensions. Two lines are skew if and only if they are not coplanar. If four points are chosen at random uniformly within a unit cube, they will almost surely define a pair of skew lines.
Line–line intersectionIn Euclidean geometry, the intersection of a line and a line can be the empty set, a point, or another line. Distinguishing these cases and finding the intersection have uses, for example, in computer graphics, motion planning, and collision detection. In three-dimensional Euclidean geometry, if two lines are not in the same plane, they have no point of intersection and are called skew lines.
CubeIn geometry, a cube is a three-dimensional solid object bounded by six square faces, facets or sides, with three meeting at each vertex. Viewed from a corner it is a hexagon and its net is usually depicted as a cross. The cube is the only regular hexahedron and is one of the five Platonic solids. It has 6 faces, 12 edges, and 8 vertices. The cube is also a square parallelepiped, an equilateral cuboid and a right rhombohedron a 3-zonohedron. It is a regular square prism in three orientations, and a trigonal trapezohedron in four orientations.
Visual perceptionVisual perception is the ability to interpret the surrounding environment through photopic vision (daytime vision), color vision, scotopic vision (night vision), and mesopic vision (twilight vision), using light in the visible spectrum reflected by objects in the environment. This is different from visual acuity, which refers to how clearly a person sees (for example "20/20 vision"). A person can have problems with visual perceptual processing even if they have 20/20 vision.
Motion perceptionMotion perception is the process of inferring the speed and direction of elements in a scene based on visual, vestibular and proprioceptive inputs. Although this process appears straightforward to most observers, it has proven to be a difficult problem from a computational perspective, and difficult to explain in terms of neural processing. Motion perception is studied by many disciplines, including psychology (i.e. visual perception), neurology, neurophysiology, engineering, and computer science.
PricingPricing is the process whereby a business sets the price at which it will sell its products and services, and may be part of the business's marketing plan. In setting prices, the business will take into account the price at which it could acquire the goods, the manufacturing cost, the marketplace, competition, market condition, brand, and quality of product. Pricing is a fundamental aspect of product management and is one of the four Ps of the marketing mix, the other three aspects being product, promotion, and place.
