Cible (marketing)A target market, also known as serviceable obtainable market (SOM), is a group of customers within a business's serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service. The target market typically consists of consumers who exhibit similar characteristics (such as age, location, income or lifestyle) and are considered most likely to buy a business's market offerings or are likely to be the most profitable segments for the business to service by OCHOM Once the target market(s) have been identified, the business will normally tailor the marketing mix (4 Ps) with the needs and expectations of the target in mind.
Target audienceA target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to said intended audience. In marketing and advertising, it is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message. Businesses that have a wide target market will focus on a specific target audience for certain messages to send, such as The Body Shops Mother's Day advertisements, which were aimed at the children and spouses of women, rather than the whole market which would have included the women themselves.
Psychologie de la formeLa psychologie de la forme, théorie de la Gestalt ou gestaltisme (de l'allemand, Gestaltpsychologie) est une théorie psychologique et philosophique proposée au début du selon laquelle les processus de la perception et de la représentation mentale traitent les phénomènes comme des formes globales plutôt que comme l'addition ou la juxtaposition d'éléments simples. Elle se base sur trois postulats : Les activités psychiques ont lieu dans un système complexe et ouvert, dans lequel chaque système partiel est déterminé par sa relation à ses méta-systèmes.
Gestalt-thérapieLa Gestalt-thérapie, parfois appelée Gestalt, est à la fois un corpus de concepts et un ensemble de pratiques visant un changement personnel, psychosocial et organisationnel. Cette approche thérapeutique est centrée sur l’interaction constante de l’être humain avec son environnement. Elle s’intéresse à la manière dont cette interaction prend forme et tente de mettre du mouvement lorsque cette forme est figée et répétitive. En effet, le terme allemand « Gestalt » se traduit par « forme », au sens de « prendre forme », « s’organiser », « se construire ».
Skew linesIn three-dimensional geometry, skew lines are two lines that do not intersect and are not parallel. A simple example of a pair of skew lines is the pair of lines through opposite edges of a regular tetrahedron. Two lines that both lie in the same plane must either cross each other or be parallel, so skew lines can exist only in three or more dimensions. Two lines are skew if and only if they are not coplanar. If four points are chosen at random uniformly within a unit cube, they will almost surely define a pair of skew lines.
Line–line intersectionIn Euclidean geometry, the intersection of a line and a line can be the empty set, a point, or another line. Distinguishing these cases and finding the intersection have uses, for example, in computer graphics, motion planning, and collision detection. In three-dimensional Euclidean geometry, if two lines are not in the same plane, they have no point of intersection and are called skew lines.
CubeEn géométrie euclidienne, un cube est un prisme droit dont toutes les faces sont carrées donc égales et superposables. Le cube figure parmi les solides les plus remarquables de l'espace. C'est le seul des cinq solides de Platon ayant exactement 6 faces, 12 arêtes et 8 sommets. Son autre nom est « hexaèdre régulier ». Le cube est un zonoèdre à trois générateurs. Comme il a quatre sommets par face et trois faces par sommet, son symbole de Schläfli est {4,3}. L'étymologie du mot cube est grecque ; cube provient de kubos, le dé.
Vuethumb|250px|Ommatidies de krill antarctique, composant un œil primitif adapté à une vision sous-marine. thumb|250px|Yeux de triops, primitifs et non mobiles. thumb|250px|Yeux multiples d'une araignée sauteuse (famille des Salticidae, composée d'araignées chassant à l'affut, mode de chasse nécessitant une très bonne vision). thumb|250px|Œil de la libellule Platycnemis pennipes, offrant un champ de vision très large, adapté à un comportement de prédation.
Motion perceptionMotion perception is the process of inferring the speed and direction of elements in a scene based on visual, vestibular and proprioceptive inputs. Although this process appears straightforward to most observers, it has proven to be a difficult problem from a computational perspective, and difficult to explain in terms of neural processing. Motion perception is studied by many disciplines, including psychology (i.e. visual perception), neurology, neurophysiology, engineering, and computer science.
PricingPricing is the process whereby a business sets the price at which it will sell its products and services, and may be part of the business's marketing plan. In setting prices, the business will take into account the price at which it could acquire the goods, the manufacturing cost, the marketplace, competition, market condition, brand, and quality of product. Pricing is a fundamental aspect of product management and is one of the four Ps of the marketing mix, the other three aspects being product, promotion, and place.
