Thurstone scale

In psychology and sociology, the Thurstone scale was the first formal technique to measure an attitude. It was developed by Louis Leon Thurstone in 1928, as a means of measuring attitudes towards religion. It is made up of statements about a particular issue, and each statement has a numerical value indicating how favorable or unfavorable it is judged to be. People check each of the statements to which they agree, and a mean score is computed, indicating their attitude. Thurstone's method of pair comparisons can be considered a prototype of a normal distribution-based method for scaling-dominance matrices. Even though the theory behind this method is quite complex (Thurstone, 1927a), the algorithm itself is straightforward. For the basic Case V, the frequency dominance matrix is translated into proportions and interfaced with the standard scores. The scale is then obtained as a left-adjusted column marginal average of this standard score matrix (Thurstone, 1927b). The underlying rationale for the method and basis for the measurement of the "psychological scale separation between any two stimuli" derives from Thurstone's Law of comparative judgment (Thurstone, 1928). ASU The principal difficulty with this algorithm is its indeterminacy with respect to one-zero proportions, which return z values as plus or minus infinity, respectively. The inability of the pair comparisons algorithm to handle these cases imposes considerable limits on the applicability of the method. The most frequent recourse when the 1.00-0.00 frequencies are encountered is their omission. Thus, e.g., Guilford (1954, p. 163) has recommended not using proportions more extreme than .977 or .023, and Edwards (1957, pp. 41–42) has suggested that “if the number of judges is large, say 200 or more, then we might use pij values of .99 and .01, but with less than 200 judges, it is probably better to disregard all comparative judgments for which pij is greater than .98 or less than .02.