Publications associées à Marketing communications

Robotically-Fabricated Nexorades from Whole Timber

Yves Weinand, Aryan Rezaei Rad, Petras Vestartas

This paper introduces the conceptual design of sustainable timber structures using raw wood. It pre-sents a workflow for systematically generating Nexorades using a tiling method for multi-valence quad subdivided surfaces. The system is designed based on a ...

2021

Dynamic Learning in Markets: Pricing, Advertising, and Information Acquisition

Thomas Alois Weber

In the face of demand uncertainty, a monopolist can observe sales as a controlled reaction to its price and advertising so as to improve the choice of this marketing mix in the future. Furthermore, to upgrade its knowledge about demand the firm has the opt ...

2019

Dynamic Product Portfolio Management with Life Cycle Considerations

Ralf Seifert, Jean-Sébastien Tancrez, Isik Bicer

We consider a portfolio of products in which each product probabilistically transitions through various life cycle stages. The evolution through these life cycle stages is impacted by both marketing support and product launch decisions, which are bound by ...

2016

Hire Me: Computational inference of hirability in employment interviews based on nonverbal behavior

Daniel Gatica-Perez, Laurent Son Nguyen, Denise Frauendorfer

Understanding the basis on which recruiters form hirability impressions for a job applicant is a key issue in organizational psychology and can be addressed as a social computing problem. We approach the problem from a face-to-face, nonverbal perspective w ...

2014

Associations among Household Characteristics, Vehicle Characteristics and Emissions Failures: An Application of Targeted Marketing Data

Michel Bierlaire, Stefan Yves Gabriel Binder

Many U.S. cities use vehicle emissions testing programs to improve air quality by identifying gross polluting vehicles and requiring their owners to make emissions-related repairs. All vehicles that meet certain criteria must pass an emissions test as part ...

Pergamon-Elsevier Science Ltd2014

Security, Privacy and Economics of Online Advertising

Nevena Vratonjic

Online advertising is at the core of today’s Web: it is the main business model, generating large annual revenues expressed in tens of billions of dollars that sponsor most of the online content and services. Online advertising consists of delivering marke ...

EPFL2013

The S2E Platform: Design, Implementation, and Applications

George Candea, Vitaly Chipounov, Volodymyr Kuznetsov

This article presents S2E, a platform for analyzing the properties and behavior of software systems, along with its use in developing tools for comprehensive performance profiling, reverse engineering of proprietary software, and automated testing of kerne ...

2012

Estimating spillover benefits of large R&D projects: application of real options modelling approach to the case of thermonuclear fusion R&D programme

Edgard Gnansounou, Denis Bednyagin

This paper is focused on the analysis of spillover benefits of the ongoing R&D programme on thermonuclear fusion technology. The spillover effects are understood here as positive externalities of publicly funded R&D, demonstration and deployment (RDDD) act ...

Elsevier2012

Ad-blocking Games: Monetizing Online Content Under the Threat of Ad Avoidance

Jean-Pierre Hubaux, Nevena Vratonjic, Jens Grossklags

Much of the Internet economy relies on online advertising for monetizing digital content: Users are expected to accept the presence of online advertisements in exchange for content being free. However, online advertisements have become a serious problem fo ...

2012

A Functional Perspective on Learning and Innovation: Investigating the Organization of Absorptive Capacity

Stéphane Lhuillery, Marcellus Bogers

We investigate the intra-organizational antecedents of firm-level absorptive capacity (AC). Specifically, we examine how the functional areas of R&D, manufacturing and marketing contribute to the absorption of knowledge coming from different external knowl ...

Taylor & Francis2011