Marque (marketing)Une marque est définie en France par le Code de la propriété intellectuelle comme un « signe susceptible de représentation graphique servant à distinguer les produits ou services d'une personne physique ou morale ». Le Code de la propriété intellectuelle donne une liste des signes susceptibles de constituer une marque.
Brand equityBrand equity, in marketing, is the worth of a brand in and of itself – i.e., the social value of a well-known brand name. The owner of a well-known brand name can generate more revenue simply from brand recognition, as consumers perceive the products of well-known brands as better than those of lesser-known brands. In the research literature, brand equity has been studied from two different perspectives: cognitive psychology and information economics.
Critiques des théories de l'évolutionEn tant que théorie scientifique, la théorie darwinienne de l'évolution des espèces par sélection naturelle fait l'objet de diverses critiques. L'idée d'évolution biologique est souvent rejetée car elle s'oppose à une vision spirituelle de l'homme, en le présentant comme le simple résultat du hasard, obéissant uniquement à des lois mécaniques et matérielles, et non le résultat d'un dessein où l'homme pourrait trouver du sens, en particulier par des croyants qui refusent l'idée d'évolution par fidélité à certains textes sacrés comme la Torah, la Bible ou le Coran.
Brand awarenessBrand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. Brand awareness is one of two dimensions from brand knowledge, an associative network memory model. Brand awareness is a key consideration in consumer behavior, advertising management, and brand management. The consumer's ability to recognize or recall a brand is central to purchasing decision-making. Purchasing cannot proceed unless a consumer is first aware of a product category and a brand within that category.
Évolution socioculturelleL’évolution socioculturelle est une palette de concepts décrivant comment les cultures et les sociétés ont évolué au cours du temps. Ainsi, l'évolution socioculturelle peut être définie comme . De telles théories impliquent la création de modèles pour la compréhension des relations entre les technologies, les structures sociales, les valeurs de la société, et comment/pourquoi elles changent dans le temps, pourquoi elles varient en empruntant des mécanismes spécifiques.
Brand loyaltyIn marketing, brand loyalty describes a consumer's positive feelings towards a brand, and their dedication to purchasing the brand's products and/or services repeatedly, regardless of deficiencies, a competitor's actions, or changes in the environment. It can also be demonstrated with other behaviors such as positive word-of-mouth advocacy. Corporate brand loyalty is where an individual buys products from the same manufacturer repeatedly and without wavering, rather than from other suppliers.
Alternatives to Darwinian evolutionAlternatives to Darwinian evolution have been proposed by scholars investigating biology to explain signs of evolution and the relatedness of different groups of living things. The alternatives in question do not deny that evolutionary changes over time are the origin of the diversity of life, nor that the organisms alive today share a common ancestor from the distant past (or ancestors, in some proposals); rather, they propose alternative mechanisms of evolutionary change over time, arguing against mutations acted on by natural selection as the most important driver of evolutionary change.
Theistic evolutionTheistic evolution (also known as theistic evolutionism or God-guided evolution) is a view that God acts and creates through laws of nature. It posits that the concept of God is compatible with the findings of modern science, including evolution. Theistic evolution is not in itself a scientific theory, but includes a range of views about how science relates to religious beliefs and the extent to which God intervenes. It rejects the strict creationist doctrines of special creation, but can include beliefs such as creation of the human soul.
Image de marqueL'image de marque (communément appelée Brand management en anglais) est la représentation perçue par le public d'une entreprise, d'une organisation ou d'une (et de leurs services, de leurs produits et de leurs marques commerciales). L'image de marque est produite par la combinaison d'un ensemble de représentations résultant des relations entre deux ou de multiples entités, chacune pouvant simultanément ou alternativement être amenée à percevoir l'autre ou à vouloir l'influencer.
Level of support for evolutionThe level of support for evolution among scientists, the public, and other groups is a topic that frequently arises in the creation–evolution controversy, and touches on educational, religious, philosophical, scientific, and political issues. The subject is especially contentious in countries where significant levels of non-acceptance of evolution by the general population exists, but evolution is taught at public schools and universities.
