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Lecture
Real-Time Bidding: Legal Aspects
In course
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Description
This lecture delves into the world of real-time bidding, automated auctions for online advertising, where personal data is exchanged between various platforms without robust oversight, leading to privacy concerns and legal implications under e-Privacy Law and GDPR. The instructor discusses the challenges of data protection, consent mechanisms, and enforcement issues in the context of online advertising practices.
Instructors (2)
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Official source
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