Lecture

Market Opportunity Navigator: Evaluation

Description

This lecture covers the Market Opportunity Navigator, a tool designed for innovators and entrepreneurs to evaluate market opportunities. It includes steps to assess market potential, quick wins, attractiveness mapping, moon shots, and agile focus dartboard. Common questions regarding market evaluation parameters are also addressed.

In MOOC
Find the right markets for your innovation - A tool for entrepreneurs and innovators for choosing which markets to play in.
Learn how to apply the Market Opportunity Navigator - a three-step tool for identifying, evaluating and strategizing market opportunities - to get the most value for your innovation.
Instructor
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