Are you an EPFL student looking for a semester project?
Work with us on data science and visualisation projects, and deploy your project as an app on top of Graph Search.
Lecture
Ad Auctions
Description
This lecture covers the online advertisement market, business models for the Internet, ad market statistics, types of online ads, Google AdWords, ad auctions, different auction formats, truthful bidding strategies, and the concepts of Generalized Second Price (GSP) and Vickrey-Clarke-Groves (VCG) auctions.
Official source
About this result
This page is automatically generated and may contain information that is not correct, complete, up-to-date, or relevant to your search query. The same applies to every other page on this website. Please make sure to verify the information with EPFL's official sources.