Lecture

Strategic Marketing and Technology Commercialization

In course

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Description

This lecture covers the main chapters of marketing, including understanding the market, strategic choices, branding, new products, services, communication, pricing, and implementation. It also explains Kottler's Five Product Levels, Product Life Cycles, and Marketing Strategies per stage.

Official source

https://mediaspace.epfl.ch/media/0_vf1ngobq

About this result

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Ontological neighbourhood

Business

Marketing: Product promotion

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