Strategic Marketing and Technology Commercialization

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Related lectures (32)

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Strategic Marketing and Technology Commercialization

Covers market understanding, strategic choices, branding, new products, effective communication, pricing strategies, and successful marketing plan implementation.

Marketing Communication: Strategies and Challenges

Explores effective communication strategies, marketing communication mix, international communication, and cultural advertising considerations.

Entrepreneurial Marketing

Explores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.

Strategic Marketing and Technology Commercialization

Covers strategic marketing concepts, real-life case studies, and group projects.

Tactical Marketing: Execution

Delves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.

Strategic Marketing: Understanding Customer Needs and Value Proposition

Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.

Innovative Presentation Pointer

Delves into creating an innovative presentation pointer with advanced features to streamline file navigation and sharing, addressing user pain points and exploring marketing strategies.

Crowdfunding: Marketing Perspective

Explores crowdfunding as a financial tool and marketing channel for ventures, emphasizing the importance of planning, team engagement, and strategic messaging.

Strategic Marketing and Technology Commercialization

Covers strategic marketing, technology commercialization, market forces, trends, segmentation, channels, niche markets, and research processes.

Marketing & Sales Strategy: Fundamentals and Implementation

Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.