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Related lectures (32)
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Internship Insights: Machine Learning at Nestlé
Details an internship experience at Nestlé, focusing on machine learning applications for predictive maintenance and customer churn analysis.
Go to Market Strategy
Covers the essentials of a Go to Market (GTM) strategy and emphasizes understanding target buyers, product positioning, and effective sales strategies.
Customer-Oriented Organizations
Explores customer-oriented organizations, satisfaction, loyalty, and value in marketing.
Self-Shaving App: Design and Business Model Canvas
Presents a self-shaving app with adjustable blades and various designs, covering the Business Model Canvas, value propositions, and market trends.
Business Model: Theory and Application
Explores business model theory, customer value, revenue streams, and cost structures, using real-world examples to illustrate key concepts.
Entrepreneurial Marketing: Customer Needs & Competition
Explores understanding customer needs, customer value, and analyzing competition for entrepreneurial success.
Marketing & Sales Strategy: Fundamentals and Implementation
Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.
Entrepreneurial Marketing: Value Proposition
Emphasizes the importance of a strong value proposition in entrepreneurial marketing.
Resilience: Energy Systems
Explores resilience in energy systems, addressing challenges and solutions for ensuring a sustainable energy supply.
Understanding Customers & Competition
Emphasizes understanding customer needs, values, and competitor analysis for entrepreneurial success.