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In Bayesian probability theory, if the posterior distribution is in the same probability distribution family as the prior probability distribution , the prior and posterior are then called conjugate distributions, and the prior is called a conjugate prior for the likelihood function . A conjugate prior is an algebraic convenience, giving a closed-form expression for the posterior; otherwise, numerical integration may be necessary. Further, conjugate priors may give intuition by more transparently showing how a likelihood function updates a prior distribution. The concept, as well as the term "conjugate prior", were introduced by Howard Raiffa and Robert Schlaifer in their work on Bayesian decision theory. A similar concept had been discovered independently by George Alfred Barnard. The form of the conjugate prior can generally be determined by inspection of the probability density or probability mass function of a distribution. For example, consider a random variable which consists of the number of successes in Bernoulli trials with unknown probability of success in [0,1]. This random variable will follow the binomial distribution, with a probability mass function of the form The usual conjugate prior is the beta distribution with parameters (, ): where and are chosen to reflect any existing belief or information ( and would give a uniform distribution) and is the Beta function acting as a normalising constant. In this context, and are called hyperparameters (parameters of the prior), to distinguish them from parameters of the underlying model (here ). A typical characteristic of conjugate priors is that the dimensionality of the hyperparameters is one greater than that of the parameters of the original distribution. If all parameters are scalar values, then there will be one more hyperparameter than parameter; but this also applies to vector-valued and matrix-valued parameters. (See the general article on the exponential family, and also consider the Wishart distribution, conjugate prior of the covariance matrix of a multivariate normal distribution, for an example where a large dimensionality is involved.

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